April 10, 2012

Griswold Home Care
Rebrand Press Release

Griswold Home Care Celebrates 30 Years and Rebrands

— Non-Medical home care provider greets San Antonio with a new logo and company name. —

San Antonio, TX – April 10, 2012 – Griswold Home Care refers caregivers who provide non-medical in-home care services to the elderly and disabled. The company recently celebrated its 30th anniversary and announces exciting changes for its refreshed brand.

As part of the new look and feel, Griswold’s updated logo is a creative fusion of a house and a heart, which conveys Griswold’s unchanging mission to compassionate, quality home care. Local owner, George McGuire points out that the logo represents the evolution of Griswold’s heritage — “It evokes traditions and images from the company’s past and refreshes them, underscoring a steadfast commitment to excellence in all our services.”

Griswold is also changing its company name from “Griswold Special Care” to “Griswold Home Care,” which McGuire believes better communicates the core services Griswold offers to clients and families while highlighting its focus on safe and independent living. Along with the new name and logo, the company has refined their service offerings to be more clear and concise with those who are searching for services. Director of Community Relations, Laura McGuire, notes that ‘Amongst many things, clients and their families want quick access to professional caregivers at affordable rates. Our ‘Standards of Excellence’ highlight the unique ways in which we deliver home care services, and quickly address how we can bring comfort and restore balance to families during this emotional and uncertain time.’ Additionally, Ms. McGuire notes that ‘We know families are often unfamiliar with the home care option. When clients find us in a brochure, in a YellowPage ad, or on the internet, we want them to know we understand what they are going through and quickly convey why this type of service is the preferred option for seniors and disabled adults.’  One ‘Standard of Excellence’ that Griswold will relaunch with the new brand is their CareAssure Screening System ™, which has been developed over 30 years to screen caregivers for competence, identity, integrity, and compassion. 

Its 30th anniversary, which the Griswold team celebrated in January, commemorated both past and future. The corporate headquarters is hosting a three-day nationwide expo on April 19, titled “The Next 30 Years,” in which franchisees, clients and caregivers from around the country will come together to reaffirm Griswold’s commitment to excellence.

“The expo kicks off a year-long celebration filled with service days in communities around the country, which will gather donations for the Griswold Cares Foundation and celebrate the people who have been part of this company throughout the past 30 years,” says McGuire, who is looking forward to the future of Griswold Home Care with enthusiastic optimism.

The new logo and name are exciting and refreshing changes, but Griswold Home Care maintains the same mission that it has upheld for the past 30 years — to preserve the dignity, comfort, safety, independence, well-being and happiness of each client by referring the highest quality professional caregivers at an affordable cost.  Clients, Caregivers, and Referral sources can expect the same quality of service and staff that are compassionate to those in need.

About Griswold:
Griswold Home Care is a non-medical home care company that refers caregivers who provide in-home care services including personal care, homemaking, companionship and other home care services to the elderly and disabled. For more information, visit www.GriswoldSA.com or call 210-967-1200 (NE San Antonio) or 210.496-9993 (NW San Antonio).